Get Me In Google's Internet Marketing Blog

Twitter is such a wonderful business tool; it's an opportunity for you to communicate with hundreds, thousands or even millions of your potential clients. Its no wonder, then, people turn getting more followers into a competition. But, as with all good Internet marketing Twitter is not a numbers game. Here is how to get people to follow you on Twitter in an organic way that will actually do your business some good.

Your website can be a cruel and demanding mistress: one tiny typo here, or a broken link there, can create the wrong impression, and make the difference between signing a new client or not. But, it does't even stop there - you could be missing out on valuable leads each and every day with without knowing it - even if you have no annoying little website glitches.

Recently I wrote a blog post which sparked a controversial debate on LinkedIn. When I wrote the post it didn't cross my mind it could be controversial, but for at least one person, it was. So what do you do if your marketing triggers a heated debate?

Forget Disney World, the top of the organic (free) search results of Google is the happiest place on Earth - at least for me. Where else in your business marketing can you spend 30 minutes and get a constant stream of website visitors, leads and clients for years to come. Here are 15 SEO techniques you can use today to get to my happiest place on Earth.

When you start out using the Internet to market your business it can feel like an Internet lead is an elusive, rare creature you need to snare. The fact is, nothing could be further from the truth: Internet lead generation is more like charming bees with honey.

Ever had a feeling you should write a book? At some point in our lives most people think about being the next JK Rowling or Stephen King. Myself, I always gravitated toward George Orwell as my model. But, as Internet marketing absorbs every other type of marketing, it has become more and more important to be a writer. Some of you have worked out I'm going to write a post about good ritin' and also the fact I've already started a sentence with a conjunction. Those people I refer to the film Finding Forrester. For the rest of us, here are four book which helped me become a better writer, and a more effective marketer.

If you believe in luck there are many people who will tell you luck plays a big part in success with Twitter, SEO or even running a business. I can see why they think this - up to a point: in the millions of daily tweets, your ideal client sees your tweet. Of all the pages on Google your ideal client finds your page. At Get Me In Google! we acknowledge the luck-factor in Internet marketing, but we are always asking ourselves how do we get in the way of luck. Here are some tips on how to make your Internet marketing lucky.

Being a pre-teen in the seventies meant there were three Christmas certainties: 1) an early-morning frenzy of gift-opening, 2) The Sound of Music, and 3) Chitty Chitty Bang Bang.  I could endure The Sound of Music, because I would play with whatever I harvested in presents that morning. However, Chitty Chitty Bang Bang, while essential, scared the bejesus out of me. More specifically, the Child Catcher scared me so much I could not even be in the same room while he was on the TV. Thirty-or-so years later you may think I had recovered from this childhood trauma. But no. As I watched QI last night they suddenly showed a picture of the Child Catcher - I actually screamed out aloud. I decided to switch channel and watch a re-run of Top Gear instead. I thought the chances were pretty slim of the Child Catcher being The star in a reasonably priced car. But this did set me a-thinking, and I realised the creepy Child Catcher had skills to tech us about Internet marketing.

The Internet today is bursting with gurus, experts, consultants, advisers and thought leaders. So if you want to grow your website traffic and online lead generation, and you don't have the time/inclination/skills to do it in-house, how do you spot a good online marketing consultancy? Here are 3 marketing consultancy traits which will help you sort the wheat from the chaff:

Yesterday I gave a webinar on how to increase website lead generation by following best practice for landing pages. If you missed it, we have posted the on-demand recording here. However, if you want to get a flavour of what we discussed, read on.