Get Me In Google's Internet Marketing Blog

Most business people these days recognise LinkedIn as a powerful lead generation tool. Even those who shun 'social media' are rarely talking about LinkedIn. It's professional atmosphere, maybe, provides a comforting and familiar environment in which even the most traditional of business owners can thrive.

Today's the day for my big social media webinar How To Become a Social Media Superstar! (it's free, starts at 2PM, and there is still time to register.) So, keeping with the theme, and to celebrate some great social media blog posts from across the 'net, here are three great posts which taught me something, or made me think.

Last week I was working happily at my desk when the phone rang. I broke off from what I was doing and the conversation went something like this:

Creating the best blog titles for a given post is as much a science as it is an art.  While having a flair for turning a phrase is indeed a great way to attract attention to almost any written works, there are a few specific tips and tricks to bear in mind as you optimise your blog titles in order to appeal to search engines as much as your human readership.  

Firstly, make sure that you decide on not only the best and most frequently searched keywords, but also keywords with a low competition.  From there, make sure that you use these keywords as frequently as you realistically can within the body of the post itself (without it sounding unnatural), and then build a catchy blog title around the most relevant keyword or phrase that both describes the post's content, as well as enticing a reader to read on.

A bit of humour, well-used alliteration, and powerful or controversial (to a certain extent!) statements can all be used as excellent titles to a blog post, so it is important to learn how to optimise your writing style to suit the audience and keywords you wish to target online.  

Once you have grasped the basic elements of creating the best blog titles for your post, you will find it far easier to adopt a familiar voice and pattern for the future.  

Make sure that you keep turning out quality blog posts under a catchy title, and you will see your online popularity rise steadily as a result!

One of the key concepts of Inbound marketing is to join "the" conversation. That is, the conversation happening right now about you, your products or services, your brand or your industry. It is a sure-fire way to drive traffic to your website and generate leads. But how can you be everywhere at once? How can you filter out the noise of the Internet? It can feel like you are whispering in a nightclub, so here are two must have tools that will help you engage with the social media-sphere.

As an Internet marketer I get a good feel for what does, and what does not resonate with business people on the Internet. Nothing, it seems, can excite people more than social media. When I say 'excite' they can be either for or against it; but whichever view they have, they are passionate about it.

Twitter is a great place to connect with new people for your business. There is an art to getting your Tweets ReTweeted, which, if you can master it, will spread the word about your business, products or brand far and wide. Here are 5 tactics you can use to turn your tweets viral.

Before the Internet was the mandatory business tool it is today, there was little impact on small business when another country changed its laws. If you were in the import/export business or a global player, then sure, there may have been some taxes or additional hoops to jump through, but you knew what you were getting into. Today, where the Internet has made traditional borders woefully outdated, law changes in other countries can make a real impact on your small business.

Plain old public relations is still alive and kicking in this digital age. In fact, the four cornerstones of modern marketing are content marketing, search marketing, social media, and PR. However, the digital age has created a new way for anyone to get publicity worth £millions, for free - Newsjacking.

First let me make a confession - I'm a lousy salesman; I can't (and won't) cold call, I'm useless at following sales methodologies and I get embarrassed talking about money. Yet, Get Me In Google is my business, and I'm the only person responsible for sales. I consistently hit ambitious sales targets,  so how can I be a lousy, yet very effective salesman?