Why Web Design is a Waste of Money
Posted by Jason Rudland on Mon, Apr 05, 2010 @ 11:19 AM
When I started working on the Internet in the mid-nineties things were much simpler, for a short while all you had to do was launch a website and new customers would come flocking. When this window of opportunity was over, web design became a waste of money.
"My website is not a waste!" I hear you all scream in horror. Well, no. What I mean is all the time, effort and money that is put into business web design is a waste. The simple fact is potential clients browsing a website don't care about the design. Sure, it needs to have clear navigation and it can't hurt to include your logo and corporate colours, but that is all that is required.
I often talk with business owners about Internet marketing at my seminars or networking events and usually at least one person will tell me their website will be finished soon, and they would like to talk to me about the Internet Marketing - I try not to groan out loud. But I can't help wondering how much money they spent on the web design: £1,000 - £5,000 or even more sometimes. That money could have been a whole year's Internet marketing budget - including the website!
It's the Internet marketing that generates leads and clients, not the web design.
Website software has reached a stage where the mechanics of all but the most sophisticated websites can be easily created with little effort. All too often I have to re-code a new website to optimise it because the web designer doesn't know how to. Much better is to get your Internet marketing agency to create or re-vamp your website with a simple, effective design.
If you're thinking about a web design or Internet marking talk to us first - Take our 30-day Free Internet marketing trial.