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How to Chose the Right Internet Marketing Agency in the UK

The UK is awash with Internet marketing agencies of varying levels of competence - but that's OK; better too many than too few. The challenge is how does a business choose the right agency? If you are contemplating using an Internet marketing agency, or changing from the one you have, then asking four simple questions will sort the wheat from the chaff, and get you the Internet marketing agency that is right for you.

Question One: What Internet marketing services do they offer?
Lots of agencies have a  particular focus. For example, they may only do pay per click advertising, or search engine optimisation. They may be a web designer who dabbles in Internet marketing. When you are speaking to an agency you should bear in mind that to get results, you need a marketing mix on the Internet. No one thing from social media to PPC is a silver bullet - they must all be used in the right situation and in the right proportion. Ask your prospective agency what skills they have, and ask for evidence of their competence in each discipline.

Question Two: Are they talking about rankings or ROI?
This question is for you. As the agency speaks about what they can achieve for you listen out for ROI - Return on Investment. The goal of the agency should be to deliver the best ROI for you, not necessarily rankings in Google for a particular keyword. 

A common problem is agencies will get a client ranked for a keyword, that actually delivers poor traffic, or the wrong type of traffic. If the agency focuses on ROI, the rankings will come, but they will be the right rankings. 

Question Three: Can they provide plentiful testimonials?
Ask the agency if you can speak to a couple of satisfied clients who fit the same profile as you. Clients who have been served well will have no objection in talking to you on the phone, and it will soon become clear how strongly they feel about the service they received.

Question Four: Can you have a free trial?
If you buy a car you expect to go for a test-drive, so why should you not see precisely what you are getting when you buy Internet marketing? Ask the agency if they will give you a free trial - a demonstration of exactly what they are going to do and how. If they are confident in the own abilities they will have no problem. If the risk is too great for them to offer you a trial, you may draw a conculsion about how confident they are in their Internet marketing working at all.