Internet Marketing: The Remarkable Truth
Posted by Jason Rudland on Mon, May 03, 2010 @ 03:00 AM
I've been in the search engine optimisation and Internet Marketing business for a while now - a world of jargon, mystery and confusion about just how to achieve that coveted number one spot in Google. I have decided to go public and spill-the-beans on just how it is achieved, and the remarkable and shocking truth behind Internet Marketing.
Despite what anyone in the Internet Marketing world tells you, the key to success is 'remarkable truth'.
When you create content for your website, make the blog headline, or page title in some way remarkable. Think of how newspapers create headlines - your job is exactly the same. A genuine headline in a newspaper was 'Kids Make Nutritious Snacks' - the article turned out to be about kids making snacks that were nutritious, rather than the kids themselves being a nutritious filling for a sandwich. But the headline is eye-catching and remarkable. It grabs the interest by being slightly comical and potentially scandalous - tempting the reader to buy the newspaper to find out more. This headline has done its job by being remarkable, and truthful in the context of the article, if a little misleading, but in an allowable way. No one would seriously expect children to be used as a sandwich filling.
Titles and headings of your website content will all benefit from being remarkable.
The rest of your content: blog, web page or article now has to do its part in your Internet Marketing campaign, and that is to be truthful. Of course, you won't get far by telling bare-faced lies about your company and its products, but often we find content on a website that is so bland, generic and wishy-washy it is not a truthful reflection of the business. The personality of the company has not been allowed to shine though. When I talk to a business owner, quite often, the passion and excitement of their business and products overflows. The conviction of what they are saying is inescapable, and frankly, impressive. But they have made the mistake of having their website written by someone that has little interest in their company and products, and of course, the passion is missing. The content is not a truthful reflection of the company, and does not serve it well.
Quite simply, the remarkable truth about Internet Marketing is to create content that is remarkable and truthful.
