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Social Media: London Business Leads the Way

Maybe it's not surprising, but London is leading the way in social media for business - thats is  London businesses are searching for it more than anywhere else in the UK. Data from Google shows that interest in social media marketing has rocketed in the last 12 months across the UK, but mostly in London.

Social Media UK Leage Table

Position	Location	Index
1	London	100
2	Leeds	99
3	Poplar	78
4	Brentford	74
5	Bletchley	68
6	Manchester	62
7	Bristol	62
8	Reading	58
9	Thames Ditton	54
10	Birmingham	50

Part of the reason for this surge in interest is the number of companies cottoning-on to how powerful social media is as a business tool. Websites like Linkedin, Twitter and Facebook can all be used to extend a companies reach to new clients.

All these social networking sites are an excellent place to build up and maintain a following. Each one is slightly different, but there are some common best practices that will help.

• Complete your profile on each network - as you start publishing through these channels people will want to know a little more about you.
• Add value - give away a little of your knowledge and experience to your audience. It will keep your current connections and attract new ones.
• Publish regularly but not too regularly - 'train' your audience to expect your publications at regular intervals. If you publish too little your audience will be bored, too often and they will switch you off. 

Social media is an excellent way of promoting your business, but be warned - it's not a silver bullet. It is only one cog in the machine of Internet marketing.Discover more about how social media can help your business as part of an Inbound Internet marketing campaign. Try our free trial.