Get Me In Google's Internet Marketing Blog

What's up with Internet Marketing in Ashford?

Every so often I look at my own website, and take a look at our keyword research tools to see if there is anything I would like to rank for in Google. I was pleasantly surprised when my research told me the keyword term 'Internet Marketing Ashford' was being searched many times each month and there was little competition.

Are there no Internet marketers in Ashford? Why aren't they competing for this juicy keyword? I am based pretty close to Ashford, so I thought I'd write a blog that will get ranked for 'Internet marketing Ashford' and also serve as a small guide to all you Ashfordians (and others) reading this on how to find a suitable keyword and build a page to rank for it. 

The first step is to identify the keyword you are going to target. For this you will need a keyword tool: my favourite is WordTracker - it is very easy to use for the non-technical, and it's available on a seven day free trial. Remember to check out the video tutorials on the dashboard - they will tell you everything you need to use to identify the keyword, so I won't repeat it here.

Step two is to build a web page, or a blog around the chosen keyword. The trick here is to weave your keyword into the text and titles in a natural way, so the language isn't stilted or odd. If you have to chose between readability and shoe-horning your keyword in - chose readability. The important places you need your keyword to appear are:

• The page title (i.e. the text displayed in the browser title bar)
• The page heading
• The page text
• In the image 'alt text' (you must put in an image!)

The third step is to build some external links to your page containing the keyword in the anchor text. Anchor text is usually the blue underlined text in a link. For example Internet Marketing Ashford.

You can create the links in free blogs or directories. Google 'do follow directories' for a good list.

If you are interested in getting your website ranked in Google, or Internet marketing in general you may be interested in our 30 day free Internet marketing trial.