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20 ways to make your website content work harder

Original, quality, remarkable content is the most valuable commodity you have on your website, but often great content ideas are wasted. I have created The Content Lifespan to help you make sure your great ideas do not go to waste and you get every last ounce of value from them.

Here's how it works: you get inspired from your keyword research, a conversation or the social media buzz and you have a great idea for website content. It's all to easy to blog about it and move onto the next idea. But, if you spend a couple of minutes looking at the content lifespan you will discover ways to re-purpose your idea again and again, and making it appeal to a much greater audience.

Here is a summary of the ideas you will find in the content lifespan tool.

1.   Write an article
2.   Blog about your idea
3.   Create an e-book
4.   Send an e-mail
5.   Create a web page
6.   Make a PowerPoint presentation and upload to SlideShare
7.   Create a 'kit'
8.   Post to LinkedIn groups & Answers
9.   Create a mind-map
10.   Create a micro-site
11.   Add your content to your regular newsletter
12.   Refer to your idea in other blogs' comments
13.   Create an image of your idea and post to Flickr
14.   Turn your blog into a Podcast
15.   Create a press release
16.   Become a source for a reporter, using your content idea as the story
17.   Create an online tool based on your idea
18.   Make an update to Twitter & other micro-blogs
19.   Create a video
20.   Create a webinar based on your idea

You may not be able to fit your idea into each and every format, but at least you will have considered the possibility. It's surprising how many follow-on content ideas spring up as you go through the process. It's like a perpetual-motion-inspiration-engine!