5 LinkedIn Lead Generation Ideas
Posted by Jason Rudland on Thu, Feb 16, 2012 @ 01:57 AM
If you're in a B2B business, then LinkedIn is a powerful tool for you to establish connections and start creating relationships with your target market. Here are 5 lead generation ideas you can use with LinkedIn.
Check out those who have checked you
LinkedIn will tell you who has viewed your profile; monitor this at least weekly. If someone has viewed your profile on LinkedIn the chances are they are interested in you in some way. If you research the list of people who checked you out regularly you will be able to identify those who are a good fit for your business. It's time to send them a message or inMail.
Create a hit-list with LinkedIn Search
LinkedIn's advanced search features are truly phenomenal. You can filter the entire LinkedIn community by industry, company size, seniority level, geographic location and much more. Once you have a hit-list of those who match your idea client profile, research them and make contact.
Show off (with modesty) with LinkedIn Answers
LinkedIn Answers is a forum where anyone can ask for help with issues they are facing in their professional lives or business. Somewhere, someone is asking a question you can answer right now. Find the question and answer it. Show off the depth and breadth of your knowledge & experience. Remember to not to be critical or condescending, though.
Cut the Twitter Apron Strings
LinkedIn, like Twitter uses the concept of updates - a short sentence letting people know what you are doing or thinking. Most people simply hook this up to their Twitter feed. Problem is, Twitter & LinkedIn are vastly different audiences. If you break the connection and update LInkedIn with more professional updates - like recent accomplishments, or professional tips - you will stand out of the update crowd.
Social Proof is Key
It's vital to reassure your prospects that you are who you say, and you can do what you claim to do - Social proof is key. Asking and giving recommendations on LinkedIn is a great way of achieving social proof. Ask your existing clients, business partners and even your suppliers.
