Inbound marketing is the art of getting your potential clients to find you. It's a powerful methodology that is taking the world of Internet marketing by storm, and can turn your website into a lead generating machine.
Our services are tailor made to suit your business and can be targetted at specific goals, for example:
Concentrating on Getting Found and Drawing Traffic
| Hours |
Monthly Tasks
|
| 5 hours: | write 3-4 blog articles, optimize them for on-page SEO, and publish them |
| 1 hour: | set up/monitor accounts on relevant social media sites and start building a network for sharing content |
| 2 hours: |
promote blog articles on relevant social media and industry sites, engage with other relevant blogs |
| 2 hours: | monitor and respond to social media mentions using the Social Media Monitoring tool |
Concentrating on Converting Your Traffic to Leads
| Hours |
Monthly Tasks |
| 4 hours: | research and create a downloadable whitepaper or ebook that would be a compelling offer for your target audience |
| 2 hours: | create 2 sets of call to action buttons and landing pages promoting the whitepaper or ebook offer and launch them on your website |
| 1 hour: |
create lead nurturing email campaigns for your new leads |
| 1 hour: | research and identify most qualified leads in the Prospects tool |
A Little Bit of Everything in Steady State
| Hours |
Monthly Tasks |
| 1 hour: | update your keyword research to identify new topics for content |
| 4 hours: | write, optimize, publish and promote 2-4 blog articles based on new keywords |
| 2 hours: |
create or optimize pages to better describe your company's products and services and convert traffic to leads |
| 2 hours: | monitor and respond to social media mentions using the Social Media Montoring tool |
| 1 hour: | develop strategy, offer and campaign to launch next month |
